Let’s discuss connecting Microsoft Ads to Databricks.
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Microsoft Ads - Databricks.
Connect Microsoft Ads to Databricks through Jourier's bespoke data layer. Customer-owned pipeline, hosted on your cloud or by Jourier.
Connect Microsoft Ads to Databricks through Jourier's bespoke data layer. Customer-owned pipeline, hosted on your cloud or by Jourier.
Jourier builds the Microsoft Ads integration into your Databricks environment. Microsoft Ads data flows in via real-time CDC and webhooks, lands as modeled tables in Databricks, and becomes the layer that BI tools, AI agents, MCP servers, and bespoke applications all read from.
You keep using Databricks for what it's good at (storage, compute, governance) and Jourier brings the modeling, the pipelines, and the consumption layers on top. Multi-touch attribution, campaign ROAS reporting, and cross-channel performance delivered through a real engineered application your team owns.
Cohort analysis across Microsoft Ads requires cleaner customer joins than the platform offers natively. Jourier resolves the customer entity across Microsoft Ads, the CRM, and the warehouse so cohort definitions stay consistent regardless of which surface a stakeholder queries from.
Databricks' notebook + job model lets the Microsoft Ads pipeline run as orchestrated code rather than as opaque managed-service config. Jourier ships the pipeline as repository-versioned notebooks and jobs so your team can review, modify, and re-deploy them like any other engineering artifact.
Result: Microsoft Ads data lives in Databricks as engineered tables, ready for multi-touch attribution and for whatever consumer layer reads from Databricks next — BI, AI agents, MCP servers, custom applications.
Pick Databricks as your Microsoft Ads backend when your customer cloud already hosts it, or when the workload pattern fits Databricks's strengths. Jourier doesn't sell Databricks compute. Your contract stays with Databricks. We bring the engineering and the modeling on top, plus the consumption layers (BI, AI agents, MCP, bespoke apps) that read from Microsoft Ads once it's in Databricks.
Yes. Jourier builds a bespoke Microsoft Ads → Databricks pipeline that lands data continuously in your existing Databricks workspace. Real-time CDC where Microsoft Ads supports it, scheduled polling and webhooks otherwise. Tables are modeled, documented, and ready for multi-touch attribution. The pipeline runs on Databricks's native compute (no second platform to manage), and the modeling layer above it joins Microsoft Ads with the rest of your operational systems.
Databricks is one of several supported backends. If your stack already runs on Snowflake, Databricks, Microsoft Fabric, BigQuery, Postgres, Supabase, or Redshift, the Microsoft Ads pipeline adapts to it. Pick Databricks when it fits your team's skills, your customer cloud's hosting, and Microsoft Ads's data shape. Jourier doesn't push a specific warehouse — we evaluate the choice with you against existing contracts, compliance, and team familiarity.
Off-the-shelf Databricks content is generic — schemas designed for the average customer, not yours. Jourier's Data Hub on Databricks is bespoke: modeled to your operations, joined across Microsoft Ads and the rest of your operational systems, with the entity definitions your business actually uses. Same Databricks engine underneath, but a layer designed for your business. The result is reports, applications, and AI tools that read the same numbers your team uses.
You do. Jourier delivers everything as code in your Databricks workspace — pipeline definitions, modeled tables, data dictionaries, runbooks, access-control config. Hand it to another vendor or take it over yourself whenever you want. No vendor lock-in, no per-engagement licence. The Databricks subscription stays directly with Databricks; we don't add a markup.
Yes. The Microsoft Ads pipeline can re-target. Most of the SQL ports between Databricks and another warehouse with light editing — sometimes just dialect changes, sometimes a partition-strategy refactor. Migrations of this kind are part of what Jourier does. The modeling layer (entities, joins, business rules) stays the same; only the underlying compute and storage move.
First sync is typically instant to one day. A scoped engagement covering Microsoft Ads plus the modeled tables for the workflows that matter (multi-touch attribution, campaign ROAS reporting) usually runs three to six weeks before production. Bigger transformations are phased. Jourier handles the Microsoft Ads pipeline, the Databricks schema design, the access controls, and the documentation. Your team validates the model and trains the analysts.
Predictable, with the right design. Jourier's modeling decisions affect Databricks cost directly — partitioning, clustering, materialised views, query patterns. We design the Microsoft Ads model on Databricks for the access patterns your team actually has, not for theoretical generality. Most customers see Databricks compute costs roughly proportional to user activity once steady-state is reached. We can co-design the schema with cost limits in mind if that's a constraint.
Yes — that's the point of the Data Hub. Once Microsoft Ads is in Databricks, the modeling layer joins it with CRM, ERP, billing, product analytics, and any other source you've integrated. Entity resolution (same customer / same product / same transaction across systems) is handled in the modeling layer. The result: a Databricks dataset where a single 'customer' row reflects every system that knows about that customer, joined consistently.
Let’s discuss connecting Microsoft Ads to Databricks.
Book a meeting