Connect Snapchat Marketing to Looker through Jourier's bespoke data layer. Customer-owned pipeline, hosted on your cloud or by Jourier.
Jourier's Data Hub sits between Snapchat Marketing and Looker. Snapchat Marketing data flows into the layer continuously (real-time CDC where supported, webhooks and polling otherwise), gets modeled to your business, and surfaces in Looker as a clean dataset your team can build multi-touch attribution, campaign ROAS reporting, and cross-channel performance on top of.
For teams that want more than a packaged BI experience, the same Data Hub feeds a bespoke data application coded in React and TypeScript, owned by your team. Looker runs alongside the bespoke application or in front of it, depending on what each part of the business needs.
Creative-level spend, audience-level performance, and conversion-level ROI in Snapchat Marketing live in different objects. Jourier's modeling stitches them into one campaign hierarchy that supports drill-down from total spend down to which creative, which audience, and which conversion event produced the result.
On Looker, Snapchat Marketing data lives as LookML — a code-first semantic model that defines dimensions, measures, and joins once and reuses them across explores. Jourier writes the LookML so Snapchat Marketing data flows through the model your team understands, with relationships and metrics version-controlled like the rest of the engineering codebase.
Result: Looker reports on Snapchat Marketing read from a layer engineered for multi-touch attribution, with definitions consistent across reports and across the rest of the operational stack.
Looker is a per-seat licence model that becomes punishing as your business grows. Snapchat Marketing reporting locked behind Looker means every business stakeholder needs a seat, and every change goes through Google's pace. Jourier's bespoke data application, coded in React and TypeScript and owned by your team, replaces Looker for Snapchat Marketing on your timeline. The same Data Hub feeding Looker today feeds the new application tomorrow.
Yes. Jourier builds a bespoke Snapchat Marketing → Looker integration through the Data Hub layer. Snapchat Marketing data is modeled, kept current, and exposed to Looker as a clean dataset your team can build multi-touch attribution on top of. The same modeled tables can feed coded React applications and AI assistants alongside Looker, so the numbers stay consistent regardless of which surface a stakeholder uses. No connector licence fees if you self-host the data layer.
Where Snapchat Marketing supports change-data-capture, yes — updates surface in Looker within seconds. Where it doesn't, scheduled polling and webhooks keep the layer current at the cadence the business actually needs (5 minutes for operational dashboards, hourly for finance, daily for archival). Time to first sync is typically instant to one day. The Data Hub holds the canonical state, so reports and dashboards never read directly from Snapchat Marketing's API.
Bespoke project, scoped to the Snapchat Marketing workflows that matter and the Looker reports your team actually uses. Pricing is project-based, not subscription-based — a fixed-fee build for the data layer + the Looker dataset, then optional managed-services if you want Jourier to run it. No per-seat licences from Jourier, no platform fees if you self-host. Looker licences are paid directly to Google; we never mark them up.
You do. Pipelines, data model, semantic layer config, Looker dataset definitions, documentation: all yours. Self-host or have us host. Hand it to another vendor whenever you want, or take it over with your own team. Jourier delivers everything as code in a repository you own, with runbooks for how to operate it. No lock-in, no per-engagement licence.
Yes. The Data Hub feeds Looker today, and the same layer feeds open-source dashboards (Apache Superset, Metabase, Grafana), a bespoke React application, or a different vendor BI tool tomorrow. The Snapchat Marketing side of the integration — the pipeline, the modeling, the access controls — is unchanged when you switch front-ends. Most of our customers keep multiple consumers running in parallel during a transition window.
First sync of Snapchat Marketing data is typically instant to one day. A scoped engagement covering Snapchat Marketing plus the Looker reports that matter usually runs four to eight weeks. Bigger transformations are split into phases, each shipping value before the next begins. Jourier handles the Snapchat Marketing pipeline, the modeling, the Looker dataset, and the access controls. Your team validates the reports and trains the analysts.
Usually yes. Most existing Looker reports become thin wrappers over the new modeled tables — the report logic stays, the data source switches from a direct Snapchat Marketing connector to the Data Hub. Jourier audits the existing Looker workspace, identifies what's worth keeping, and rebuilds report-by-report against the new model. Reports that were workarounds for Snapchat Marketing's data shape get simplified or retired.
Permissions live in the Data Hub, not in Looker. Each Looker user authenticates against your identity provider; the dataset that Looker reads is filtered server-side based on the user's role, region, or department. Looker's own row-level security still works on top of this. Result: a sales rep in Helsinki and one in New York hitting the same Looker dashboard see different rows automatically, with the rule defined once in the layer.
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